The ITV issued a warning after the episode of Lorraine collected nearly 4,000 complaints.
Ofcom told broadcasters that it needed to “take more care” after Dr. Hillary Jones shared inaccurate vaccine statistics on an ITV morning show led by Lorraine Kelly.
Comments were made during the December 6th episode when Lorraine and Dr. Hillary talked about the number of unvaccinated people in the hospital during the proliferation of Omicron variants.
The program received 3,833 viewers in this segment on December 6, 2021, as host Lorraine and resident medical expert Dr. Hillary encouraged viewers to accept offers for coronavirus vaccination. I received a complaint.
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Dr. Hillary said: “For those who have not been vaccinated, 90% of those in the hospital are not currently vaccinated with Covid, so think again and get vaccinated.”
Two days later, the program aired an explanation that included statistics related to patients in the intensive care unit, rather than the proportion of unvaccinated Covid-19 patients in the hospital.
On Monday (January 10th), Broadcast Watchdog Ofcom decided not to start a formal investigation, but issued an ITV with guidance.
In a statement, Ofcom said: “This program misreferenced the proportion of unvaccinated Covid-19 patients in the hospital.
“We told ITV that trusted medical professionals should pay more attention when presenting facts and figures regarding public health issues.
“But official statistics and studies consistently show that vaccination against Covid-19 provides stronger protection against serious health effects, so this error is this major argument. I don’t think that point was enough to substantially mislead the viewer. “
In Lorraine on Monday, a 62-year-old presenter counterattacked after revealing that she and Shaw’s medical guests were “ravaged” while talking about the coronavirus vaccine.
Lorraine and Dr. Hillary were discussing the latest news about the coronavirus, including the announcement that there are currently no plans for a fourth jab.
Dr. Hillary, 68, also responded to reports that Boris Johnson plans to announce a plan to “live with Covid.”
“Every time we talk about this, we are devastated,” Lorraine said in a discussion.
But her view remained solid, “I don’t care, I really don’t care. We just have to be safe,” Dr. Hillary said. We cannot be intimate. “
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